STORY BETWEEN  THE BUTTONS THE STITCHES THE DETAILS

We are away from mass production and fast fashion consumption. We choose craftsmanship and custom creation over filling up the closet. We add uniqueness to all your regular days. We convert mundane to extraordinary.

LUXURIOUS & CONTEMPORARYEXCLUSIVEREINVENTED

Epitome Of A Well Dressed Man.

1 8
View all

MEET

Vishwajeet Singh Rana

My journey into fashion began much before I realized. My father, in his tailored clothes and polished shoes, embodied the classic gentleman to me. He was a quiet yet powerful influence and I instinctively took pride in my appearance and developed a keen sense of the fashion aesthetic early on.

Special Prices

1 4
View all

  • Design

    - An ode to timeless style
    - Individually designed and created

    Fabrics

    - Individually hand-picked across the globe
    - Natural and sustainable

  • Stitching

    - Hand-stitched to perfection though some imperfections make it real
    - Sewn into the seams is our Ikigai

    Style

    - Fashion comes and goes but the style is eternal
    - Curated through years of travel and toil, thorough research, careful study and pure passion.